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This web site atba.afbc.org states the following, "The Asset Tracking Benchmarking Association is dedicated to the analysis and improvement of business processes in the area of Asset Tracking." Our analyzers noticed that the website also stated " Through the exchange of data gathered in benchmarking surveys, members will be able to benefit from the experience of many companies." The Website also said " Membership is open to individuals employed as permanent employees of companies in the area of asset tracking. Want this popup to stop? This ." The website's header had Asset as the most important optimized keyword. It is followed by Tracking, Benchmarking, and Association which isn't as ranked as highly as Asset. The next words atba.afbc.org used was benchmarking. benchmark was included but might not be understood by web engines.